Setting up your diagnostic workspace…

Paid Engagement · 21 Working Days

The 21-Day Financial
Health Diagnostic

A forensic analysis of your last 3 years of financials — uncovering what's silently killing your margins, cash flow, and growth.

3
Years Analysed
21
Working Days
12+
Financial Dimensions
1
Actionable Report
The Process

How the Financial MRI Works

Three phases over 21 working days — from document collection to final diagnosis.

01
Document Collection & Onboarding
You upload 3 years of financials to your secure private folder. We send you a structured checklist. Days 1–3.
02
Deep Financial Analysis
We dissect every dimension — revenue quality, margin structure, cash conversion, working capital, customer concentration. Days 4–18.
03
Diagnostic Report & Debrief
You receive a full written report with findings, root causes, and a prioritised action plan. Live walkthrough call included. Days 19–21.
Diagnostic Dimensions

What We Analyse

12 financial dimensions — every number that matters for your business health.

Revenue Model & Quality
How revenue is earned, its predictability, concentration risk, and whether growth is real or inflated.
Margin Structure
Gross margin, contribution margin, EBITDA, and net margin — trended over 3 years with root cause analysis for any compression.
Customer-Wise P&L
Which customers are actually profitable? Which are loss-making at full cost allocation? Where is hidden value or drain?
Cash Flow Analysis
Operating, investing, and financing cash flows. Where cash is generated vs. consumed, and why profit doesn't equal cash.
DSO, DPO & Cash Conversion
Days Sales Outstanding, Days Payable Outstanding, and Cash Conversion Cycle — the working capital levers most founders ignore.
What Went Wrong
Root cause analysis of every financial anomaly — the decisions, timing, or structural issues that created the current state.
Cost Structure & Fixed vs Variable
Which costs scale with revenue and which don't? Where is operational leverage hiding — or missing?
Working Capital Management
Inventory, receivables, and payables cycles — the hidden cash trap that kills profitable companies.
Debt & Leverage Analysis
Debt structure, interest coverage, leverage ratios — and whether the current capital structure is sustainable.
Growth Quality & Trend Analysis
Is growth improving or deteriorating the business? 3-year trends in every key metric.
Benchmarking vs. Industry
How do your margins, DSO, and growth compare to funded peers in your sector?
Prioritised Action Plan
Not just diagnosis — a ranked list of the 5–7 specific interventions that will have the highest impact on your business.
Before You Start

Documents You'll Need

Gather these before submitting — we'll create a secure private folder for your uploads.

P&L Statement — Last 3 Financial Years
Balance Sheet — Last 3 Financial Years
Cash Flow Statement — Last 3 Years
Monthly MIS / Management Accounts (if available)
Customer-wise Revenue Breakup (Excel)
Cost Breakup by Category (if available)
Bank Statements — Last 12 Months
Accounts Receivable Ageing Report
Any existing investor/board reports (optional)

* Don't have everything? Submit anyway — we'll work with what's available and guide you on gaps.

Start Your Diagnostic

Apply for the Financial MRI

Fill in your details below. We'll review your application, set up a secure document folder, and send you next steps within 24 hours.

Complete confidentiality — NDA signed before engagement begins
Secure private Google Drive folder created for your documents
Dedicated WhatsApp line with Ashok for the full 21 days
Final report delivered with a live walkthrough call
100% actionable — no generic advice, only your numbers
Documents You Have Available (tick all that apply)

We review every application personally and respond within 24 hours.

Application Received!

Thank you. We'll review your application and get back to you within 24 hours with your secure document upload folder.

What happens next:

→ You'll receive a confirmation email shortly

→ Within 24 hours: secure Google Drive folder link sent to you

→ NDA signed before any documents are shared

→ Diagnostic begins on agreed start date